Customer Relation Management Course (CRM)

Customer Relationship Management (CRM) is a system for managing a company’s interactions with current and future customers.

It involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.

This course is suitable for:

• Middle and senior-level managers from marketing, e-commerce, sales and operations, strategic planning and general management.
• Product, brand, e-marketing and advertising managers.
• Finance managers responsible for customer profitability measurements and analysis Sales and service managers.

This course covers:

• An Introduction to CRM.
• Customer Relationship Management.
• Evolution of CRM.
• Goals of a CRM Strategy.
• Aspects of CRM.
• CRM Value Pyramid.
• CRM Components.
• CRM Drivers.
• CRM Solutions Maps for Marketing, Sales, Services.
• Changing Role of CRM.
• Obstacles in CRM Success.
• Internet’s Influence on CRM.
• CRM and Globalization.