Customer Relation Management (CRM)
Customer Relationship Management (CRM) is a system for managing a company’s interactions with current and future customers. It involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.
This course is suitable for:
- Middle and senior-level managers from marketing, e-commerce, sales and operations, strategic planning and general management.
- Product, brand, e-marketing and advertising managers.
- Finance managers responsible for customer profitability measurements and analysis Sales and service managers.
This course covers:
- An Introduction to CRM.
- Customer Relationship Management.
- Evolution of CRM.
- Goals of a CRM Strategy.
- Aspects of CRM.
- CRM Value Pyramid.
- CRM Components.
- CRM Drivers.
- CRM Solutions Maps for Marketing, Sales, Services.
- Changing Role of CRM.
- Obstacles in CRM Success.
- Internet’s Influence on CRM.
- CRM and Globalization.
